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About Chancellor, SMBS

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So far Chancellor, SMBS has created 6 blog entries.

Mailbag Monday: What Should Your LinkedIn Summary Say?

This week’s question is about LinkedIn summaries. Does this sound like you? Q: What should my ‘LinkedIn Summary say? Can I just copy and paste my resume and call it good? - Resume Randy A: Dear Randy, the answer is NO. Unless you are a recruiter, LinkedIn shouldn’t be viewed as a Rolodex of resumes. [...]

By |LinkedIn|0 Comments

Twitter Cheat Sheet

Confused about how to use Twitter for your business?  You may need a cheat sheet to do it right! Here's a handy guide to help you out: - Twitter only gives you 140 characters to articulate your message. If you are anticipating a response from followers or clients, consider conserving space in your message so [...]

By |Twitter|0 Comments

Hashtags Explained

What exactly IS a hashtag? A hashtag is a word or a phrase (without spaces) preceded by the # symbol -- for example, #Business -- that helps people find and join conversations about a particular topic. Clicking on a hashtag will show related content. Why Should Businesses Use Hashtags in Their Posts? Simply put... to be found. [...]

By |Twitter|0 Comments

How To Interview For A B2B Social Media Manager Position

Social media in the B2B (business to business) commercial market does not work the same way it works for the retail consumer market. There are no coupons. No fancy check-in prizes. No tricks or ad gimmicks. No fluff in general. That's because it's not advertising or marketing. The B2B social media space is a place [...]

Want To Stop The Noise Online? Stop Creating It.

The only way to stop the noise online is to pick the group of people you most want to do business with and put yourself in a position to do business with them. Think about how much nicer it would be if you logged in to LinkedIn or Twitter or Facebook and only saw posts [...]