This week’s question is about LinkedIn summaries. Does this sound like you? Q: What should my ‘LinkedIn Summary say? Can I just copy and paste my resume and call it good? - Resume Randy A: Dear Randy, the answer is NO. Unless you are a recruiter, LinkedIn shouldn’t be viewed as a Rolodex of resumes. [...]
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So far Chancellor, SMBS has created 6 blog entries.
Most business owners know that social media is important.... so we’ve jumped in and done the best we can to figure out how to “market” ourselves - which is exactly the problem. Social Media is NOT marketing. Even though it’s traditionally sold by marketing and advertising companies, it’s not marketing. It’s about talking to people [...]
Confused about how to use Twitter for your business? You may need a cheat sheet to do it right! Here's a handy guide to help you out: - Twitter only gives you 140 characters to articulate your message. If you are anticipating a response from followers or clients, consider conserving space in your message so [...]
What exactly IS a hashtag? A hashtag is a word or a phrase (without spaces) preceded by the # symbol -- for example, #Business -- that helps people find and join conversations about a particular topic. Clicking on a hashtag will show related content. Why Should Businesses Use Hashtags in Their Posts? Simply put... to be found. [...]
Social media in the B2B (business to business) commercial market does not work the same way it works for the retail consumer market. There are no coupons. No fancy check-in prizes. No tricks or ad gimmicks. No fluff in general. That's because it's not advertising or marketing. The B2B social media space is a place [...]