Library

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What Do Decision-Makers Actually Read Online?

Headlines. Split decisions are made based on what a headline says that currently impacts a decision maker's life. No impact, no need to click to read more. There’s not enough time in the day to read all the things we want to read, let alone the things we need to read so if you can’t sum [...]

Why My LinkedIn Summary Sucked (And How You Can Fix Yours)

Your LinkedIn summary probably looks a lot like mine did when I first signed up. You may not have been sure what to write so you just copied and pasted your professional resume into the summary section. It likely includes: Fancy POWER verbs (Developed, Created, Designed, Instructed) Impressive statistics (Grew profitability by 120%, Increased sales [...]

What George Foreman Can Teach Us About Social Selling

Do you remember the infomercial for the George Foreman Lean Mean Fat Grilling Machine? I sure do. I have cooked many burgers, chicken breasts and bratwursts on that grill. It was fast, simple and endorsed by boxing legend George Foreman. If it was good enough for George, then it was good enough for my kitchen! [...]