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How To Interview For A B2B Social Media Manager Position

Social media in the B2B (business to business) commercial market does not work the same way it works for the retail consumer market. There are no coupons. No fancy check-in prizes. No tricks or ad gimmicks. No fluff in general. That's because it's not advertising or marketing. The B2B social media space is a place [...]

More Confessions Of A Social Media Manager – How Did I Get In That Door??

As Social Media Managers, we tend to "like" and comment on things a little more than the average Joe. If you know the person running another business page, you tend to give them a little extra lovin'. There are benefits to participating online, whether you know the people behind the screen or not. Connections are [...]

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Want To Stop The Noise Online? Stop Creating It.

The only way to stop the noise online is to pick the group of people you most want to do business with and put yourself in a position to do business with them. Think about how much nicer it would be if you logged in to LinkedIn or Twitter or Facebook and only saw posts [...]

Feel Ignored Online? How To Get People To “LIKE” And Share Your Stuff

Are people ignoring you? You put a lot of time and energy into writing on your social networks, such as Tweets, Facebook posts, and blog posts. It sucks when you waste time and people don’t even pay attention. Luckily, there is a solution. The Problem-Agitation-Solution Method of writing can be used in just about any [...]

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How I Royally Screwed Up On LinkedIn

Usually, I am pretty savvy when it comes to social networks. Heck, I was using Twitter before Ashton Kutcher became the first person to gain one million Twitter followers in 2009. I have always tried to live by the unwritten rules of social networks. For example, I’ve never tweeted a picture of the omelet I [...]

Why My LinkedIn Summary Sucked (And How You Can Fix Yours)

Your LinkedIn summary probably looks a lot like mine did when I first signed up. You may not have been sure what to write so you just copied and pasted your professional resume into the summary section. It likely includes: Fancy POWER verbs (Developed, Created, Designed, Instructed) Impressive statistics (Grew profitability by 120%, Increased sales [...]

What George Foreman Can Teach Us About Social Selling

Do you remember the infomercial for the George Foreman Lean Mean Fat Grilling Machine? I sure do. I have cooked many burgers, chicken breasts and bratwursts on that grill. It was fast, simple and endorsed by boxing legend George Foreman. If it was good enough for George, then it was good enough for my kitchen! [...]