Most business owners know that social media is important…. so we’ve jumped in and done the best we can to figure out how to “market” ourselves – which is exactly the problem.
Social Media is NOT marketing. Even though it’s traditionally sold by marketing and advertising companies, it’s not marketing. It’s about talking to people you want to do business with.
It’s super easy to post photos and articles on social networks. It’s NOT super easy to get people to pay you money.