When you look at engineering companies online, they often look the same. Portfolio of work, industry capabilities, management team, blah blah blah. We get it. Engineers are some of the most brilliant people on earth and we should all be exposed to their creative genius.

However, we also know that people buy for emotional reasons, not because of “industry capabilities.” They want to know you genuinely care about their project as much as they care about the skill you bring to the table.

Which brings us to why we love BHC Rhodes! BHC Rhodes is a local Kansas City engineering company who says first and foremost, they are in the “customer service business.” Helping customers first and designing second is at the core of their culture. Humans helping humans. The kind of company we all want to do business with.

BHC Rhodes Team

Of course, their team is chock full of creative genius…. they have an impressive resume of Kansas City projects, including Sporting Park, Kansas City Power & Light, and the State Avenue Transit Center.

But they go beyond the typical project showcase to show us who they really are as a team, which gives us a glimpse into what it’s like to work with them as people. Buildings don’t work with buildings. People work with people and that’s why we’re featuring BHC Rhodes in our “Who’s Acting Human Online Showcase.”BHC Rhodes is all about the peeps!

Here are a few examples of what we love about their behavior online:

Office Olympics

While millions of people watched the 2016 Rio Olympics, BHC Rhodes not only decided to host their own #OfficeOlympics but chose to record it and post it on their social networks so the rest of us to join in on the fun!

Each day during the Olympics, their team members competed in fun events like “rubber band archery,” “balloon shot put” and “tiny paper plate frisbee.”

This not only shows off the personalities of the people in the office, it’s also a fantastic recruiting tool because it helps other like-minded engineers “find” themselves in the culture they see at BHC Rhodes.

It also gives their clients and supporters a way to participate and be part of their company. When we feel part of a company, we become more invested, which creates loyalty and long term relationships.

Drinking a beer with the company president? Yes, please!

Social media is not typically on the minds of most decision makers (even though it should be since that’s where you talk to all your people!) Anyway, that’s definitely not an issue over at BHC Rhodes because they’ve got a president who gets it.

Kevin Honomichl, BHC Rhodes President, is very active on Twitter. Whether he’s doing this all by himself or he has help is irrelevant… we’re not only hearing from BHC Rhodes as a company, we’re hearing personal thoughts and opinions from the top leadership, which is incredibly impactful. Kevin frequently congratulates people, features his employees, and even sometimes gives people a glimpse into his personal life.

Anyone can get to know him because he behaves like a real human online, going as far as inviting people to have a beer and discuss Smart Cities!

Celebrating Associates

When you are working to build a company, it can be easy to get distracted and forget about celebrating the internal people who work hard to help clients every day.

Again, not a problem over at BHC Rhodes where they are consistently transparent about all the fun they have as a team.

They Don’t Have A Dead LinkedIn Company Page

LinkedIn is clunky… we know. It’s not as easy to work as Facebook and Twitter. But that doesn’t matter. It’s where all the business peeps are and BHC Rhodes has that figured out. Their company page on LinkedIn is one of our all-time favorites because they understand LinkedIn not just a publishing platform… LinkedIn is about people.

We absolutely LOVE LOVE LOVE their Linkedin company page cover photo. Why? Because when you hire them, THAT’S who you will likely be working with! On LinkedIn, that’s all we want to know.. The WHO of your business. Who we will talk to, who we will collaborate with, who we will pay. It all comes down to people, not posts.

BHC Rhodes LinkedIn

We also like the fact that they don’t over post on LinkedIn. The shelf life of the LinkedIn newsfeed is ridiculously long so if you post once or twice a week, it’s still going around two weeks later. If you post every day like you do on other networks, you end up looking like a spammer on LinkedIn because posts hang around for much longer.

Fantastic job, BHC Rhodes, for acting like humans online!


About our “ACT HUMAN ONLINE” Series

We are looking for companies who are acting like real humans online so we can highlight, and learn from, what they are doing well on our blog. We also want YOU to join in the search and nominate companies that you find to be acting the most human online (yes, you can nominate yourselves!). Please submit your nomination through our Act Human Online Nomination Form.

If you want to learn more about how to use social media to meet business development goals, head on over to our course list!