When you drive around town, you probably don’t think of the people behind the construction of the buildings you see. Whether it is a hospital, school, or movie theater, we often take those structures for granted and don’t even consider the people who built them.

McCown Gordon is a Kansas City construction company who knows exactly how to inject life into their company online. One of their slogans is, “From handshakes to banter, that’s how you build something.” They put their entire staff front and center on their website and social networks, and it is clear building relationships is one of their core values.

For these reasons and more, we decided to feature them in our “Who’s Acting Human Online” showcase.

Here is a short video explaining why we love them!

********

About our “ACT HUMAN ONLINE” Series

We are looking for companies who are acting like real humans online so we can highlight, and learn from, what they are doing well on our blog. We also want YOU to join in the search and nominate companies that you find to be acting the most human online (yes, you can nominate yourselves!). Please submit your nomination through our Act Human Online Nomination Form.

If you want to learn more about how to use social media to meet sales goals, head over to the Social Media Business School.